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w15: Behavioural economics I /2548

Topic 3

Watch this:

Ariely, D (2008), Are we in control of our own decisions?, EG 2008, TED, December

Learning materials ‘handout’

w15: Behavioural economics I – Introduction [pdf]


Camerer, C and Loewenstein, G (2004), Behavioral Economics: Past, Present and Future [pdf], in Camerer, Loewenstein and Rabin (eds) (2004), Advances in Behavioral Economics, New York: Princeton University Press

Cartwright, E (2011), Behavioral Economics, Abingdon: Routledge

The Economist (2008), Do economists need brains?The Economist, July 24th

Poundstone, William (2010), Priceless: the myth of fair value (and how to take advantage of it), New York: Hill & Wang

Wilkinson, N and Klaes, M (2017), An Introduction to Behavioral Economics (3rd ed), Basingstoke: Palgrave-MacMillan
(see chapter 1 sample from publisher]

Wilkinson, N and Klaes, M (2012), An Introduction to Behavioral Economics (2nd ed), Basingstoke: Palgrave-MacMillan (see chapter 1, including case 1.3 [pdf from publisher] on charitable donations)

Wilkinson, Nick (2008), An Introduction to Behavioral Economics, Basingstoke: Palgrave-MacMillan

Seminal papers

Tversky, A and Kahneman, D (1974), Judgment under uncertainty: Heuristics and biasesScience, v185 pp1124-1131

Kahneman, D and Tversky, A (1979), Prospect Theory: An Analysis of Decision under RiskEconometrica, Vol. 47, No. 2. (Mar.), pp. 263-292.

Thaler, R (1985), Mental accounting and consumer choice, Marketing Science, Vol. 4, No. 3, Summer, pp. 199-214

Useful books

Ariely, D (2009), Predictably irrational – The hidden forces that shape our decisions (revised ed), London: Harper

Ariely, D (2010), The upside of irrationality, London: Harper Collins

Lewis, M (2017), The undoing project, London: Penguin books

Thaler, R (2015), Misbehaving, London: Penguin books